ABOUT MONDELEZ

Mondelez Malaysia is a part of the Mondelēz International group of companies.

Malaysia's Favorite Snacking Company, for generations, their brands have been trusted by Malaysians for their quality, safety and taste. All products and all the brands we produce in Malaysia are halal-certified.

Everything they do starts – and ends – with our consumers. They focus on creating those delicious moments of joy whenever and wherever our brands are being consumed. Indulgent and comforting, wholesome and nourishing, they are proud to sustain their heritage brands – those we love so much, while striving to make a delicious difference in their company, their communities and their world .

People

It takes great people to make great brands. Our 1,600 colleagues across Malaysia are the reason they succeed.

Core values

We inspire trust.
We act like owners.
We keep it simple.
We are open and inclusive.
We tell it like it is.
We lead from the head and the heart.
We discuss. We decide. We deliver.

Location

HEADQUARTERS:
Mondelez Malaysia Sales Sdn Bhd
Level 9, 1 First Avenue,
2A, Dataran Bandar Utama
Bandar Utama Damasara
47800 Petaling Jaya, Selangor, Malaysia

General Line : +603 7872 6688
Customer Hotline: 1 800 88 1939

FACTORIES Mondelez Malaysia Sdn Bhd

2638, Jalan Perusahaan, Kawasan Perusahaan Prai, 13600 Prai, Pulau Pinang, Malaysia

126A, Jalan Skudai, 81200 Tampoi, Johor Bahru, Johor, Malaysia

Cadbury Confectionery Malaysia Sdn Bhd

Lot 1941, Persiaran Raja Muda, Section 16, Shah Alam, 40700 Selangor, Malaysia

Source: Who We Are | Malaysia | Mondelēz International, Inc., 2015

Cadbury Dairy Milk: The Brand

"Cadbury Dairy Milk is a milk chocolate bar made with fresh liquid milk – a glass and a half for every half pound of chocolate to be precise. It quickly became the market leader in the UK after it was launched in the early 1900s. Dairy Milk bars are now enjoyed in 33 countries and available in more than 23 varieties, like Fruit & Nut, WholeNut, Snack, Caramello and Breakaway. "

Source: Brand Family | Malaysia | Mondelēz International, Inc., 2015

Markets: Australia, Canada, India, Ireland, New Zealand, United Kingdom, Malaysia, Philippines

The Marketing Department

The marketing department is segregated into 3 major product category: Chocolate, Candy and Salty Snacks. Each category has its own category manager, brand manager and assistant brand manager that determines the brand's direction for the year. As part of the company re-structuring exercise, several major brands and catergory have been assigned their own marketing team, sales team, supply planning manager, finance manager, consumer insights manager and many more. The marketing department is responsible for planning, executing and evaluating all aspects that revolces around the 4 Ps (Product, Price, Place, Promotion). All promotional and advertising campaign are carried out to generate brand awareness and boost sales volume. The department is also tasked with monitoring the brand's health in the market. The department is part of the strategical team that develop products and communication campaigns after proper market research is done.