DARREN YAP CHEE KIANG
My Roles & Responsibilities
Me in MONDELEZ
Understanding in-store marketing:
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Support on POSM delivery (routing for design approvals, FA for agency, delivery to sales team) & in-store sampling planning ) liaising with agency, store selection, tracking, visits)
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Conduct & report on market visits
Develop and manage internal & customer launch events; internal re-branding
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Plan and execute internal customer and distributor Marvellous Creations launch events
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Planning of Marvellous Creations roving truck execution
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Lead re-branding Seminar Room 1 for 2015
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Organise the chocolate category team's monthly joy event
Learn basic marketing admin tasks
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Lead MCN creation, sample ordering
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Suppport creation of internal documentation for launches (factsheets, PAF)
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Day to day management of social media with digital agency
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Tracking of new product development: Vast & Go
Reporting Line
